Links are built by webmasters for two reasons:
- To drive traffic
- To influence search engine placement
When you are building a link for SEO purposes, do implement the following tips to make the efforts fruitful:
- using keywords as anchor text (also known as link text)
- pointing links to pages which have been optimized for the keyword terms you’re using in your anchors
More or less all functioning links will add to your link popularity; however smart links which are tactically positioned work to the best advantage.
Linking smart
When inserting links it is best to attempt to position your links on pages that are by topic or physically akin to your webpage. This will be a significant factor in impelling relevant traffic and strengthen the reliability characteristic of link popularity.
Bing’s Webmaster Blog says:
‘When seeking an endorsement with an external, inbound link, the theme of the site you want to link to yours should be relevant to your site’s theme.’
Anchor text
Anchor text, or the part of the link that you see that you can click, is a pointer to the standing inquiry. It is for the most part the influential and prevailing mechanism of link popularity. When you practice you link building with related and pertinent pages to popularize your site, choose the keyword phrase that is dense on that page and use that as your anchor text in the link. When you do this you make it easier for search engines and visitors to know what to expect when they click the link. Once you use the keyword as an anchor it plays an important part in how your page is ranked for that specific keyword phrase.
Here is what search engines say about anchor text:
Bing: “…anchor text helps define the theme of a linked page…”
Google: “In addition, anchor text influences the queries your site ranks for in the search results…”
However link building with anchor text can be slightly difficult. Bu then it is this very difficulty level that makes them so effective for SEO. Nevertheless it can be done keeping the following effective tips in mind:
- Good content
- Smart promotions
- Solid media presence
- Exact match domain
ABSEM-SEO.com is an SEO News Aggregation site providing SEO Tips written by SEO Consultants & SEO Experts.
